By Jennifer Haggard
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Additional resources for America's Embrace of the Mobile Internet: Analyses and Issues
In view of its ongoing efforts to advance policies to protect consumer data privacy, NTIA will carefully monitor upcoming data on this question.
In contrast to formerly-using households, those that had never been online at home stated disinterest twice as often (53 percent) as too expensive (27 percent). Only 2 percentage points separated dial-up households expressing disinterest in high-speed home Internet connections (38 percent) from such households responding that cost prevented them from using residential broadband service (36 percent) in 2012. Not surprisingly, non-using households led by the youngest householders ages 15 to 24 most often stated that high cost prevented their Internet use at home, rising since 2001 to a high of 51 percent in 2011, but declining a percentage point in 2012 to 50 percent.
Mobile broadband use was not significantly differentiated by geography: 11 percent of rural Internet-using households relied on this technology, while 9 percent of their urban counterparts reported Exploring the Digital Nation: Embracing the Mobile Internet 27 the same. Only 2 percent of online rural households reported using fiber-optic connections for home Internet service, while 6 percent in urban areas reported utilizing this option. Of note, in 2011 and 2012 cable modem usage reported in rural areas was 15 percentage points lower than urban areas.