By Alan Cooper, Robert Reimann, David Cronin

This thoroughly up-to-date quantity provides the powerful and sensible instruments you must layout nice laptop functions, internet 2.0 websites, and cellular units. You’ll research the rules of fine product habit and achieve an realizing of Cooper’s Goal-Directed layout process, which includes every thing from engaging in consumer study to defining your product utilizing personas and eventualities. eventually, you’ll gather the data to layout the very best electronic services.

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Additional info for About Face 3: The Essentials of Interaction Design

Example text

In addition, customers who purchase a product may not be the same people who use it from day to day, a subtle but important distinction. This doesn’t mean that designers shouldn’t be interested in getting feedback on their proposed solutions. However, each member of the product team should respect the others’ areas of expertise. Imagine a patient who visits his doctor with a horrible stomachache. “Doctor,” he says, “it really hurts. I think it’s my appendix. ” Of course, a responsible physician wouldn’t perform the surgery without question.

Qxp 4/3/07 6:00 PM Page xxvii Introduction to the Third Edition This book is about interaction design—the practice of designing interactive digital products, environments, systems, and services. Like many design disciplines, interaction design is concerned with form. However, first and foremost, interaction design focuses on something that traditional design disciplines do not often explore: the design of behavior. Most design affects human behavior: Architecture is concerned with how people use physical space, and graphic design often attempts to motivate or facilitate a response.

Design is a specialized skill, just like programming. Programmers would never ask users to help them code; design problems should be treated no differently. In addition, customers who purchase a product may not be the same people who use it from day to day, a subtle but important distinction. This doesn’t mean that designers shouldn’t be interested in getting feedback on their proposed solutions. However, each member of the product team should respect the others’ areas of expertise. Imagine a patient who visits his doctor with a horrible stomachache.

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